The question of the day should be Yellowbrick or Snowflake.  As the great playwright William Shakespeare once penned, “To be or not to be, that is the question?”  If Shakespeare were alive today, the real question would be, “To be or not to be competitive.”

If you want to dabble in the cloud running a few queries here and there, then Snowflake is your answer.  Snowflake has elevated the computer industry with pay for only what you query structure.  The average Snowflake customer pays about $65,000 per year. Snowflake is not for serious data warehouse customers because they cannot harness the speed necessary due to mediocre cloud hardware.

However, if you need to query billion row tables under a second while loading millions of rows with hundreds or thousands of simultaneous queries, then Yellowbrick is the answer.  In response to William Shakespeare, if you want your business to be competitive, then Yellowbrick is the answer.  I have never seen analytics run faster than on a Yellowbrick data warehouse.

While Snowflake is only on the public cloud, Yellowbrick has a public or private cloud offering and an on-premises solution, which comes with blistering speed, a small footprint, and a cost that is a guarantee, not a gamble.

There are multiple reasons why I became a Yellowbrick fan and partner.  First of all, my Nexus client and Nexus Server software allows business users to join data across all platforms with a button click.  These types of queries are called federated queries. Merging data seamlessly across different on-premises or cloud solutions is the most straightforward and inevitable path the computer industry will adopt.

Yellowbrick became interested in us because they understand the importance of instant migration capabilities and federated queries across all platforms.

I spoke with a Snowflake salesperson about these capabilities, and they told me that federated queries are not even on the Snowflake executive roadmap.  The biggest mistake major database vendors make is thinking that today’s companies will only use one database platform, with that database being their database.

Yellowbrick understands the importance of the best memory, disk, and CPU design, coupled with the best hardware and software components. That is why Yellowbrick is getting 100X performance against legacy databases.

If you want to see why Yellowbrick is the better choice, watch the webinar we did jointly last Thursday called, Load and Go with Yellowbrick Data Warehouse and Nexus.  You will then understand the power of a data warehouse that allows companies to migrate instantly and join tables across all platforms transparently.

Webinar Recording of Load and Go with Yellowbrick Data Warehouse and Nexus 

Here is the link to the webinar recording:

Yellowbrick Data Warehouse is a modern, standards-based MPP analytic database that shatters ceilings on price/performance, achieving 100X performance versus legacy alternatives at a fraction of their cost. With its unified hybrid cloud architecture, applications can deploy anywhere with the same data and performance, de-risking cloud migrations and unlocking multi-cloud innovation.

Coffing Data Warehousing’s Nexus Desktop and Nexus Server is the perfect combination for a remote workforce to manage a hybrid-cloud environment. From the user’s desktop, users can query every system, migrate to every system, and join data across every database.  Users set up everything with the click of a button, but the Nexus Server’s job is to execute the work. The Nexus Desktop and Server ensure that all processing is done on a high-speed network so that users can work from any location. We are migrating millions of rows per second to Yellowbrick.

Thank you,


Tom Coffing
CEO, Coffing Data Warehousing
Direct: 513 300-0341
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