The Art of War is attributed to the ancient Chinese military strategist Sun Tzu and remains the most influential book in East Asian warfare and Western cultures.  This book explains Chinese military tactics, from strategy and weapons to rank, discipline, and training techniques. What is truly unique is that Sun Tzu wrote this book in the 5th century BC.

During the Sengoku period (c. 1467–1568), the Japanese daimyō named Takeda Shingen (1521–1573) became almost invincible in all battles without relying on guns because he studied The Art of War. The book even gave him the inspiration for his famous battle standard “Fūrinkazan” (Wind, Forest, Fire, and Mountain), meaning fast as the wind, silent as a forest, ferocious as fire, and immovable as a mountain.

The new art of war is the Virtualization of data because the tactics allow businesses to wage war on their competition.  Virtualization is the ability to join data no matter where it resides without any technical expertise, and it makes organizations fast as the changing winds of business, ferocious enough to light their sales on fire, silent to secretly understand the relationships the data is telling them, and as immovable as a mountain because their business is on solid grounding.

Why are companies spending millions of dollars migrating and taking years to do so when they can spend thousands and do it immediately?  Why not have on-premises systems with cloud platforms join the data across platforms?  That is the art of war on data because the speed to getting data analyzed is simply thousands of times faster.

The technology is here right now.  How do I know?  I invented it.  It only took 20 years, but as Thomas Edison once said about building the Lightbulb, “I have not failed. I’ve just found 10,000 ways that won’t work.”

My team has been developing nonstop for 20 years to allow anyone to move data between systems automatically and join data across platforms without any technical knowledge.

Nobody thought this was possible, but as the brilliant and beautiful man, Mahatma Gandhi said, “Strength does not come from physical capacity. It comes from an indomitable will.”

Tom Coffing, the world’s leading expert on Virtualization, is having a webinar today, yes, Thursday, January 21st, at 1:00 EST, to demonstrate Virtualization live.

I will show off my invention with my partners, Yellowbrick and Sotero, so please sign up for the webinar tomorrow at the end of this blog.

A company that migrates from one data warehouse platform to the cloud estimates the millions of dollars’ costs. Still, the Nexus Server makes these migration pennies on the dollar less expensive.

My journey to building the perfect software giving businesses an advantage to implement an Art of War strategy on their customers begins by overcoming obstacles that make the database wars look more like the United Nations.



Above, the picture shows the Nexus Server connecting to Nexus Pro Desktops.  The users point-and-clicks to move or join data, and the Server does the work for the user.  The Nexus Desktop converts the table definitions between platforms in seconds, creates the load utility script automatically, and then moves the data at high-speeds through the Server.

Without the desktop, the user would not be able to point-and-click from any location on Earth to move, join, and access any data, but without the Nexus Server, the data would take too long to move.  The combination and perfection of both technologies have created what Thomas Edison might call the Lightbulb of data.

The first obstacle that takes years to develop is creating a user-friendly query tool that can simultaneously query every single database platform on the market. It is of great challenge to build a query tool for a single database, let alone one that works across all platforms.  The one positive is that all database platforms can use SQL as a query language.  The brilliance is to create a tool that business users, DBAs, ETL teams, IT developers, and management all equally love.

The next obstacle is converting table structures and data types between databases.  The possibilities across the top 20 database platforms are endless, and even the best data scientists have spent 30 days converting 30 tables between systems.  No matter what two databases a user selects, 3000 tables need to convert in 300 seconds.  With the Nexus Desktop and Server combination, companies can efficiently move thousands of tables between two database platforms.

One of the most challenging obstacles is moving data across networks, requiring mastering the load utility languages from each vendor, automating over 100 different ways to transfer data, equivalent to an individual learning 100 other languages and speaking them fluently.

If not years, it takes months for experts on the ETL team to build and understand all of the options for creating load scripts, so that is why business users don’t have access to moving or joining data from different platforms to their sandbox.  But now, all the user does is point-and-click, and data can move or join across platforms in seconds.

As one person from one of the largest banks in the world said, “Nexus puts the business user on the same playing field as the data scientist.” The real truth is that Nexus puts the business user at a much higher level than the data scientist because the user can do in seconds what a data scientist takes a week to do.

What hasn’t companies like Amazon, Microsoft, IBM, Oracle, Teradata, or Snowflake done something like Virtualization?  If by chance, you have the wherewithal, the tenacity, and the funding to overcome these challenges, you are only halfway there.  You now need to provide a graphical user interface that visually shows tables. When the user checkmarks the columns for their result set, they want the SQL to build automatically.  Automating SQL building itself is problematic because although database platforms use SQL, the millions of tiny differences are a burden that must overcome.

There are still two significant pieces of the puzzle that we needed to perfect before the Art of War on data becomes a reality.

The first piece of genius is to allow cross-system joining of data by combining all previous accomplishments. Still, the 8th wonder enables the user to process the joining of data on the system where it makes the most sense.  Data comes in all sizes, so processing the join is not a one size fits all scenario.  The user must have the option of joining the data on any on-premises database system, cloud system, an available server, or on their PC or laptop. We call the processing of choice system the Hub.

Now that our invention was nearing the peak of Mt. Everest, we realized that decades of work is for naught if we could not overcome the last challenge.  The positive news is that you have overcome many obstacles to allow a user to point-and-click to move data across platforms to join.  But what is the bad news?

The bad news is that when a user commands data to move from their PC or laptop, data must flow through that same PC or laptop.  The data flows from the source system through the PC and onto the target system, killing any idea of moving large amounts of data.  The user is often outside of the company firewall working at home or on the road, which means the data path is a local area network on a PC with minimal memory.

There is only one path forward, and the solution becomes clear.  You must allow the user to do everything from their PC or laptop, but you must provide an option to let a Server initiate and execute the work on a high-speed network.  This Server is to the data highway what a cell tower is to a cellphone.

It took almost five years to develop the coordination between the user’s workstations and the Server. Still, now a company can place multiple Servers on-premises and on every cloud—the closer the Server to the database platforms, the faster and more efficient the flow of data.

And that is how the most incredible tool in data was born, and it is the coordination of the Nexus Pro Desktop and the Nexus Server.  A company that possesses both can declare War on Data and have an unfair advantage over its competitors.

It no longer matters where the user is working from or where the data resides.  The user points-and-clicks and a single button press can join billions of rows across dozens of systems on a data highway built for speed.

Virtualization is the future of data, and some companies will find benefits nearly a billion dollars!

I have a partnership with two leaders in the industry that put the icing on the cake.  Soterosoft is the leader in encrypting sensitive data, which allows a company to provide access across a universe of data but protecting sensitive data.

The other vital component is my partnership with Yellowbrick, which has the most modern data warehouse technology today. Yellowbrick provides a database with blistering performance, works on-premises or on any cloud, moves data at world-record speeds, and can have thousands of users query billions of rows in subsecond time.  The Yellowbrick advantage brings a Virtualization Hub to an entirely new level.

Save your seat at our webinar today, Thursday, January 21st, at 1:00 EST (10:00 Pacific time) at the link below.



Thank you,



Tom Coffing
CEO, Coffing Data Warehousing
Direct: 513 300-0341